Pitchmen is the newest reality show on Discovery Channel. I had a chance to sit down and watch the first episode last Wednesday and it sure was a treat! Wasn't sure how long I could stand seeing Billy and Anthony, but the show was really well done. It's almost like a remake of “American Inventor." Except this is something Billy and Anthony do in their everyday life. It follows the adventures of pitchmen Billy Mays and Anthony "Sully" Sullivan. They search worldwide for inventions that they believe can make it big.
Just like on "American Inventor", we hear heartbreaking stories of inventors who have remortgaged their houses, spend their child’s education savings. Literally staking everything they own and then some, on their inventions. Billy and Sully are introduced to the product and they can tell within the first 30 seconds if the invention will be a success or not. For a few lucky individuals, having Billy and Sully falling in love with their products and deciding to pitch it to the masses could be the turning point that changes their lives forever. Will their fall short? Or with Billy and Sully's backing, run their gadgets all the way to glory?
Pitchmen - First Episode
The first episode gave us a glimpse of how new products are uncovered. There were two potential goldmines...The one you see in the video is called "Impact Gel". It's not just any shoe insert! It has an amazing ability to cushion and protect the soles of your feet. Mays and Sullivan are introduced to the product in a pitch meeting. I couldn't stand watching this part... The inventor co-inventor places his hand between two sheets of the gel and smashes it with a hammer. It's a great demonstration with lots of shock value. But that's the point. It immediately captures Billy and Sully’s interest.
The second product is "GPS Pal". It's a cup-like device that you can use to move your GPS device off the dashboard and onto one of the cup holders of your vehicle. It stores the extra wires in the back and it’s designed to allow drivers to easily store and move their GPS.
In the end both Mays and Sullivan are thrilled with "Impact Gel". Mays seems to be a little luke-warm about the "GPS Pal." His concern is that it's a product with no visual excitement and that it doesn't have mass appeal since GPS isn't used by everyone.
In the end they produce and test commercials for both inventions. It's really fascinating to see just how these [tags]pitchmen[/tags]ads are put together. It was quite funny with the "Impact Gel" spot. They wanted Billy to put his gel-wrapped hand under a car wheel and he refused! The viewers get an update on the long term potential and sales figures of both products.
Pitchmen is a real treat and I'm really looking forward to next week's show. Now I wonder if someone could explain why Billy Mays is selling now selling health insurance like it was a type of new mop! You can catch Pitchmen on Discovery Channel on Wednesdays at 10 p.m. ET/PT. I found this interesting little quiz on the Discovery site. What infomercial product are you? It's an Infomercial personality quiz and lots of fun! Take the quiz here. If you want to check on what's coming up in each show have a look Discovery Channels Pitchmen site. Lots of shows on infomercials these days. As if you haven't had enough, CNBC had a show last week about the As Seen on TV Industry throughout the years.