Impact Gel Insoles were launched on the the Discovery Channel Show “Pitchmen”. They were made famous by two shocking tests done by Billy Mays. First he smashed his hand with a hammer with only the insoles protecting his hand. Then later on in the infomercial they had to take it up a notch by having a car drives over Billy Mays hand. Yikes! They’re going all out with the shock and awe. Here’s a comparison test between a generic gel insole and Impact Gel to see if they pass an M&M test.