The Cracked Heel Stick was introduced in March, 2009, and according to the May 13 airing of the Discovery Channel’s Pitchmen show, was a huge success. The ad really catches your attention with the sandblaster being applied to the ladies feet. That’s how I feel sometimes when my heels start to crack and then bleed. It almost seems like no lotion will ever heal your skin. Just so you know, there seems to be similar looking heel sticks with slightly different names. There’s the Heel Stick (featured on The Pitchmen show) and the Heel Tastic (current infomercial). On HSN it’s called the “Earth To Skin Care Cracked Heel Renewal”. I’ve also seen it named “Luxuriant Cracked Heel Repair”. Whatever the name they go under the main point is,
