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darren rovell

CNBC Takes an Inside Look at the As Seen on TV Industry

by Theresa April 22, 2009

CNBC takes you inside the world of the infomercials starting tonight at 9pm ET and 6pm PT. You can catch it again at 1am ET and 10pm PT. Hosted by Darren Rovell, he goes inside the $150 Billion industry of direct response infomercials. He shows us how Ginsu Knife, ShamWow and Snuggie have become household names throughout the years. You can take a peak in the CNBC video below.

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