I thought this was kind of funny… I saw this on the news the other night. Consumer Reports Magazine has labeled infomercials as the quote “Rodney Dangerfields of advertising”. You know…that psychological thrill ride that dramatizes every little problem in our life. Then those sneaky infomercials offer that AMAAAZING product with all its thrilling benefits at that special low price and they always get you with that bonus offer. Wonder why you want to run and grab the phone? It all comes down to neuroscience! Here’s eight tips you can use before reaching for the phone to order.

[Read more →]